Apple is notorious for coming out with products that are cutting edge and cause everyone to flock to the store to buy them. The latest iPad is no exception either. According to another source, 3 million people have already purchased the iPad 3 and it was just released March 16!
After reading an article written by Sarah Halzack on her critique of the iPad, I came to the conclusion that this iPad is more about status rather than the actual quality of the product because it does not differ that much from the iPad 2.
Apple has just made minor improvements, that in my opinion only technology buffs would notice. And I would be willing to go out on a limb and say that most likely 2.9 million of those who bought them do not fit into that category. I know if I got an iPad 3 I wouldn't even know half of the capabilities on it, so all the extra energy poured into those technological benefits would be wasted on a consumer like me.
Here's a problem I have with the new iPad: it overheats after you use it for an extended period of time. I'm sorry but if I am going to pay that much money for a product like that, I don't expect to be prepared to get burned while I use it. I don't want to be worried about that when I'm trying to enjoy my new apps, or my camera, or the Internet. There is a new Retina Display aspect to this version. This sounds pretty fancy to me so I would assume that it would work faster and more efficient, but apparently it takes more processing power and therefore genrates more heat.
I personally think this new version is overrated and once more complaints start to flush in I think everyone will start to think this way. Obviously no technology will be flawless, but for a prominent company such as Apple I have high expectations and I think the entire public does as well.
Final thought: I would not upgrade to this new version unless you care solely about the status that the name brings with it.
Wednesday, March 21, 2012
Monday, March 19, 2012
Going Viral
I don't think I fully realized the capacity social media contained in carrying weighted messages, until one recent occurence. Kony 2012.
This video was uploaded to Invisible Children's website on March 5 and went public March 7. It is a video made to raise support to arrest Joseph Kony, one of the world's worst war criminals. According to one source, there had already been 30 million views the very next day. I originally had no idea what it was or had no knowledge of who Joseph Kony was until one of my friends posted the link on my Facebook wall. This is where I think publicity blew up in regards to this.
By the end of that day, my entire news feed was filled with comments and links to watch this video that had suddenly become a phenomenon. College students were now sharing information with each other about a serious international issue and becoming passionate about it. When college students start caring about something, you know it has to be good. Curiosity is now sparked and information must be obtained on whatever the subject matter is, because being uneducated on the timely matters of Facebook can be like social suicide in the college arena.
Facebook is a world of it's own, and when information enters that world it is for one of two reasons. Either everyone is beginning to make fun of it or they have become really passionate about it and want to share it with their friends so they can join in too.
In this case, the publicity for this video generated a fairly positive response amongst college-aged students who may now have discovered a passion for this type of work that they might not have found out about if the webs of YouTube and Facebook were not so interconnected.
In my opinion this video conveyed such a strong message and was effective in how it recieved so much unpaid promotion from curious college students who know they have to ability to initiate change.
Here is the link so that you can decide the impact for yourself.
http://www.kony2012.com/
This video was uploaded to Invisible Children's website on March 5 and went public March 7. It is a video made to raise support to arrest Joseph Kony, one of the world's worst war criminals. According to one source, there had already been 30 million views the very next day. I originally had no idea what it was or had no knowledge of who Joseph Kony was until one of my friends posted the link on my Facebook wall. This is where I think publicity blew up in regards to this.
By the end of that day, my entire news feed was filled with comments and links to watch this video that had suddenly become a phenomenon. College students were now sharing information with each other about a serious international issue and becoming passionate about it. When college students start caring about something, you know it has to be good. Curiosity is now sparked and information must be obtained on whatever the subject matter is, because being uneducated on the timely matters of Facebook can be like social suicide in the college arena.
Facebook is a world of it's own, and when information enters that world it is for one of two reasons. Either everyone is beginning to make fun of it or they have become really passionate about it and want to share it with their friends so they can join in too.
In this case, the publicity for this video generated a fairly positive response amongst college-aged students who may now have discovered a passion for this type of work that they might not have found out about if the webs of YouTube and Facebook were not so interconnected.
In my opinion this video conveyed such a strong message and was effective in how it recieved so much unpaid promotion from curious college students who know they have to ability to initiate change.
Here is the link so that you can decide the impact for yourself.
http://www.kony2012.com/
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